According to Linqia’s 2026 State of Influencer Marketing Report, 62% of brands are increasing their influencer budgets this year — and a meaningful share of
Most brands have paid an influencer a flat fee instead of pay per view, seen mediocre results, and blamed the influencer. The problem wasn’t the
The campaign brief was strong. The creators were a genuine fit. The content looked great. Six weeks later, the brand manager sat across from her
Most brands running influencer campaigns in 2026 can tell you their total views. Almost none can tell you their cost per acquisition by creator. That
Sixty influencers. 7.4 million views. 3.8x ROI. Those numbers from a Burger King campaign run on Influence campaign tracking documented on the platform’s campaign results
